AdventHealth – Advertising/Design

As Assistant Creative Director at AdventHealth, I created key designs for the enterprise brand, unique initiatives and omni-channel user-focused campaigns. Many won industry awards. I oversaw six designers and ran the intern program. One example was the Open Door COVID-19 Safety Campaign — social media, digital ads, signage, flyers and environmental graphics speaking to safety measures during the pandemic. Created and deployed into facilities within just two weeks. Another key project was a redesign of AdventHealth's general brand collateral. Using a patient-first approach that made complex educational content digestible using type treatments, icons, infographic call-outs and photos. Modular designs accommodated digital, print and social media tactics for patient, B2B, clinical and general public audiences. An assortment of other projects are also highlighted below, to show my range of experience.