I spent 1.5 years as a senior art director for Walgreens internal creative agency in Chicago. I mean, their main office was on Van Buren Street in the Old Post Office, which is a gorgeous art deco building in downtown Chicago. The stuff of dreams! While there, I was key to the Walgreens Specialty Pharmacy sub-brand, formed from three separate companies. Our sub-brand had to fall under the enterprise brand guidelines but also had to showcase the unique features of specialty pharmacy, which skews more clinical and B2B. We created a style guide and then began rebranding individual pieces in the areas of patient communication, B2B, gene and cell therapy, and clinical trials. I also created templates and trained our production design subcontractor out of India. On another cool project, I got to create suite of general brand advertising, along with a senior copywriter, to showcase the personal side of the Walgreens enterprise brand. I also did concept/design work for our team’s major yearly multi-channel campaigns, Medicare and Immunizations, as well as refreshing the virtual healthcare campaign and creating various in-store pharmacy focused and social media campaigns. And finally, I worked with a killer copywriter (shoutout Willette) on a full Spanish-language Three Kings Day campaign for the Puerto Rican market. Deliverables included a Three Kings Day box, available in stores for kids to decorate, as well as newspaper ads, billboard and social media ads promoting the boxes.
